Amazon’s Broad Keyword Selection

A Comprehensive Guide for Amazon Sellers
Posted by lonesomelabs_admin | 1 minute read
In short,
Once a campaign is created, you cannot adjust the match types you have selected.

Amazon’s Broad Keyword Selection

How effective is Amazon advertising phrase matching vs. exact or broad matching? There are several reasons why you may choose a phrase match for your campaign. It will still help you reach a broad selection of shoppers by narrowing the pool slightly and keeping the ad in relevant searches only.

Of all the Amazon keyword match types, this option is great for products and keywords that have specific features. For instance, if your keyword is “children’s clothes,” phrase match will ensure your ad doesn’t appear on searches for “children’s shoes” or “teenaged clothes.”

Why Use Amazon Keyword Phrase Match?

You can choose this keyword match type when adding keywords manually by selecting it in the match type drop down menu. Once the campaign has been made, you will be unable to adjust the match types you have selected.

Frequently Asked Questions

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