Building a Robust Amazon Campaign

A Comprehensive Guide for Amazon Sellers
Posted by Amanda Stein | 1 minute read
In short,
Good campaign structure is critical in supporting your PPC optimization logic.
Editor's Foreword

The world of advertising is not unlike the shark-infested waters of business or the intricate plotlines of a compelling novel. It is an arena where the prepared and the strategic triumph. And the first step towards preparation? Building a robust and effective campaign structure.

Through the course of this article, we'll examine the necessity of a well-structured campaign - its role in data analysis, decision making, and swift optimization of your advertising goals. Much like the spine supporting the body, a solid campaign structure is the backbone of your advertising strategy.

We also delve into the intriguing process of creating your Amazon campaign structure. Think of it as crafting your own story - one that aligns with your brand's narrative and advertising objectives. Every character, every plot twist, every climactic triumph has a place and purpose. Similarly, each element of your campaign structure should support and complement your Pay-Per-Click (PPC) optimization logic.

So don the hat of a strategic entrepreneur and the eyes of a meticulous author. Absorb the knowledge, apply the insights, and take your Amazon advertising campaign to the next level. After all, the best stories, whether in business or literature, are those that leave an unforgettable mark. Let your campaign be one such story.

Tips for effective Amazon sellers

  1. Build a Strong Campaign Structure: Ensuring your campaign structure is well organized and logical can make all the difference in the performance of your ads.
  2. Consider Your Goals: Understand what you want to achieve with each campaign. This could be increased sales, better brand visibility, or improved product discovery, among others.
  3. Decide on ASINs per Campaign: Consider how many ASINs (Amazon Standard Identification Numbers) you want to include in each campaign. This number can vary depending on your strategic approach and the scope of your products.
  4. Create Multiple Ad Groups: To maximize your reach and targeting, it’s beneficial to create multiple ad groups per campaign. This allows for more specific targeting and efficient ad delivery.
  5. Support Product Variants: If your products have different variations, make sure your campaign structure supports these. This could mean creating separate ad groups or campaigns for each variant.
  6. Utilize Amazon Manual Campaigns: Use exact, phrase, and broad keyword match types in your manual campaigns to reach your target customers more effectively.
  7. Leverage Amazon Auto Campaigns: Amazon’s auto campaigns, including close match and loose match, can help you discover new keywords and optimize your campaigns.
  8. Experiment with Product Targeting Campaigns: Amazon’s product targeting campaigns, like substitutes and complement campaigns, can help you reach customers who are looking at similar or complementary products.
  9. Explore Sponsored Brand Campaigns: Sponsored brand campaigns can help improve your brand visibility and discovery on Amazon.
  10. Try Headline Search Ads Campaigns: Headline search ads can help your products stand out in search results, attracting more potential customers.
  11. Use Product Display Ads Campaigns: Product display ads allow you to showcase your products on product detail pages, which can help increase conversions.
  12. Incorporate Video Ads Campaigns: Video ads can help tell your product’s story in a more engaging and memorable way, increasing your chances of winning customers.
  13. Regularly Review and Optimize: Regularly review your campaign performance and make necessary adjustments to stay competitive.
  14. Test Different Strategies: Don’t be afraid to test different strategies and see what works best for your products and your brand.
  15. Invest in High-Performing Campaigns: If you see certain campaigns or ad groups consistently performing well, consider increasing your investment in them.
  16. Understand Amazon’s Ad Policies: Lastly, make sure you understand and follow Amazon’s ad policies to avoid any potential issues or disruptions in your campaigns.

Building a Robust Amazon Campaign

One of the most crucial aspects impacting your advertising success is by having a good and solid campaign structure to support your Amazon campaign phrases and advertising tactics.
There are multiple campaign structure methods and we will discuss the best Amazon PPC campaign structure by far in our opinion.
The best structure is the optimal structure for the majority of sellers and can be easily created in Amazon Seller Central. This structure also supports the search term isolation methodology.

Why do you need a good Amazon PPC campaign structure?

A good Amazon PPC campaign structure is the foundation for achieving your advertising goals.

A good structure will allow you to:

  • Analyze data
  • Make the right decisions
  • Optimize quickly, based on your advertising goals
  • Expand

It is important that your campaign structure supports your PPC optimization logic.

How to build a solid Amazon campaign structure?

The following tutorial explains how to build a solid Amazon campaign structure to support your advertising goals and brand awareness.
The video covers the following topics:

  • Tips to build a good campaign structure.
  • The different considerations when building your campaign structure.
  • How many ASINs to include per campaign?
  • What are the goals for each campaign?
  • How many ad groups to create per campaign?
  • How to support product variants in your campaign structure.
  • Amazon manual campaigns (exact, phrase, and broad).
  • Amazon auto campaigns (close match and loose match).
  • Product targeting campaigns (Amazon substitutes and complement campaigns).
  • Sponsored brand campaigns.
  • Headline search ads campaigns.
  • Product display ads campaigns.
  • Video ads campaigns.

Frequently Asked Questions

Screenshot of the 'HighFive' software interface showing an automation toggle for Amazon's 'Request a Review' button, with a focus on the number of reviews for a product.

Get more Reviews

Grab the #1 Review app now for free. Start getting more authentic product reviews today.

Follow Us on