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Understanding Legal & Compliance on Amazon

A Comprehensive Guide of Amazon Sellers

Posted by Amanda Stein on 2023-07-05 | 5 minute read

Amazon has a simple goal in mind. They wish to facilitate and make the buying decision as simple as possible for the buyers. Seller feedback, along with product reviews, are a metric representing how you act as a seller. It is composed of the average reviews of past customers that rate your behavior, response rate, shipping date and everything dealing with being a seller. This gives a potential buyer an indication of your trustworthiness as an Amazon Seller. On the other hand, negative comments, whether from yesterday, 90 days or 12 months ago or any other date and even those that are not closely related to your seller's quality can prevent the customer from purchasing.

What is Amazon Seller Feedback good for?

Amazon Seller feedback is first and foremost made for buyers. It lets them assess how likely they are to get a good service from a seller. However, due to its importance, the effect of the feedback spans further than their effect over the buyer. Of course, the opportunity also exists in product reviews and you can read more about product reviews on this page.

Amazon feedback and its importance to the seller

Your seller rating affects many Amazon related aspects. It can influence your account health score and since they are factored in Amazon's algorithm they can effect where your listings appear and your chances of appearing in Amazon's Buy box. A positive review and feedback from a customer will take you a long way and increase your selling potential and chances to appear at the top of the page

The effect of Feedback on your Amazon account and status

There are many methods to get seller feedback. Basically, each and every product you sell is an opportunity to get reviewed. You can ask for reviews manually, using automations or seller apps. The important thing is to get as many feedback and product reviews as you can and do your best to make sure they are positive.

Remember, successful sellers rely on reviews, ratings and feedback on Amazon to go up. Missing out on potential reviews is wrong practice and can prove very negative to your feedback score and then to your service and business. Feedback is mostly dependent on your service as an Amazon seller, but you can improve your odds by giving the best customer experience in the first hand and making sure you ask for a review from each customer who bought a product you sell. You can read about best practices, about methods of approaching each customer and about seller apps that up your Amazon star rating from customers and buyers in order to get the highest star rating under this link.

How can I get more seller feedback?

Amazon does not allow a seller to remove feedback and negative reviews. However, there are a few important exceptions that you must know as a seller. These tips and tricks can up your game and improve your star rating and positive review potential from each buyer. Selling well is not enough - invest time in learning these to get a chance to become one of the top sellers in the Amazon marketplace and appear at the top of the page and get the highest ratings and best seller's comments.

As always, superior customer experience is the most important factor to stay ahead and prevent negative feedback on Amazon. When you are a seller offering the customer top service, you will reduce the likelihood of getting a neutral or negative review that will put your listings in a bad place in the marketplace.

So, you are an awesome seller and you still received a bad feedback or product review. What can you do to reduce the effect of negative feedback score? Well, there's much you can do because when customers and buyers leave feedback they often confuse the product and its quality with the seller and the order. Instead of leaving a feedback about how you acted as a seller (e.g. problems with the order), they leave a product review. In these cases, you can flag the negative reviews to contact Amazon which will remove the reviews and feedback of these customers.

You can also flag feedback from customers that contains the personally identifiable information and feedback that contains obscene or abusive language. This is a perfect example of a detail in a review or feedback that can get it removed immediately.

Another type of feedback that can be removed is when a buyer complains about shipping, delivery and logistics in case you are a FBA seller. In that case, Amazon will take responsibility.

Whenever customers submit a comment, we suggest that you contact them, deal with what they complained about and respond and fix their issues like a professional. Once solved, many third party sellers ask the buyer to change the review - but you should be careful with that practice since you are not allowed to directly ask for this. What you can do is respond and solve the issue presented in the comment as fast and as best as you can and hope the customers will alter or remove the negative feedback and stars rating.

Can I alter the feedback I received?

As discussed in the previous paragraphs, the basic idea is simple, you want buyers to leave seller feedback and star rating for your business after the money exchanged hands and the order was delivered. You need to do whatever in your powers to avoid negative feedback and give them top service so you will get positive feedback, product reviews and star rating that will raise your business and seller's listings in the marketplace. Happy customers and buyers leave seller feedback that is positive and helpful for your account health. This can help you get to the top of the page and the buy box.

Note that in order to effectively get as many product reviews and feedback as you can, you must seize any opportunity and request a customer to rate you and your product after each purchase and order. Since this is time consuming and easy to forget, you can use seller Apps, like HighFive.

HighFive is a free high quality seller app that uses the "Request a Review" functionality. This is the most effective way that is fully compliant with Amazon's guidelines. It sends an email delivered in the buyer's language requesting feedback using Amazon's approved wordings. It also lets you decide the proper time after the purchase date to send the related requests and give you full statistics and insights so you always know where you are at.

Frequently Asked Questions & Answers

  1. What is the importance of obtaining product reviews and feedback on Amazon?
  2. Answer: Product reviews and feedback are crucial for understanding customer satisfaction and improving your products or services. They also influence potential customers' purchasing decisions and can impact your product's visibility on Amazon.

  3. When should you request a customer to rate you and your product on Amazon?
  4. Answer: It's recommended to request a customer to rate you and your product after each purchase and order. This helps to gather as many reviews and feedback as possible.

  5. Why might it be challenging to remember to request customer reviews and feedback?
  6. Answer: Requesting customer reviews and feedback after each purchase and order can be time-consuming and easy to forget, especially if you have a high volume of sales.

  7. What is one solution to help remember to request customer reviews and feedback?
  8. Answer: One solution is to use seller Apps, like HighFive, which can automate the process of asking for reviews and feedback.

  9. What is the HighFive app?
  10. Answer: HighFive is a seller app that can automate the process of asking for reviews and feedback from customers, making it easier for sellers to gather this important information.

  11. Can the process of collecting customer reviews and feedback be automated?
  12. Answer: Yes, the process can be automated by using seller Apps like HighFive, which can send out requests for reviews and feedback on your behalf.

  13. Does requesting feedback after each order help in collecting more product reviews?
  14. Answer: Yes, consistently asking for feedback after each order can help to increase the quantity of product reviews you receive.

  15. How does customer feedback improve product visibility on Amazon?
  16. Answer: Positive customer feedback can improve a product's ranking on Amazon, making it more visible to potential customers.

  17. Are product reviews and seller feedback the same thing?
  18. Answer: No, product reviews are about the product itself, while seller feedback is about the service provided by the seller.

  19. Is using a seller App mandatory to request reviews and feedback?
  20. Answer: No, using a seller App like HighFive is not mandatory, but it can simplify and automate the process.

  21. Does HighFive only work for Amazon?
  22. Answer: The information provided doesn't specify if HighFive is exclusive to Amazon.

  23. How does customer feedback affect potential customers?
  24. Answer: Customer feedback can influence potential customers' buying decisions as people often rely on the experiences of others when deciding whether to purchase a product.

  25. Why is it important to seize every opportunity to request customer feedback?
  26. Answer: Seizing every opportunity to request feedback ensures that you gather as much data as possible about your product and service, which can guide improvements and boost customer satisfaction.

  27. How does a high volume of sales make it challenging to remember to request feedback?
  28. Answer: With a high volume of sales, it can be easy to overlook the task of requesting feedback due to the number of orders and the time it takes to handle them.

  29. How can automating the process of requesting feedback benefit a seller?
  30. Answer: Automating the process can save time, reduce the chance of forgetting to request feedback, and potentially increase the number of reviews received.

  31. Does negative feedback affect product visibility on Amazon?
  32. Answer: Yes, negative feedback can negatively impact a product's ranking on Amazon, making it less visible to potential customers.

  33. Does HighFive automatically send requests for feedback to all customers?
  34. Answer: The information provided does not specify the exact functionalities of HighFive, but it suggests that the app can automate the process of requesting feedback.

  35. Do all customers leave feedback after being requested?
  36. Answer: Not all customers will leave feedback, even when requested, but the chances of receiving feedback increase when a request is made.

  37. Can HighFive be used for services other than requesting feedback?
  38. Answer: The information provided does not detail other potential uses for HighFive.

  39. How does customer feedback guide product improvement?
  40. Answer: Customer feedback can highlight areas where a product excels or falls short. This information can guide changes to improve the quality of the product and better meet customer needs and expectations.